Archive for the ‘Richard Cutler’ Category

An Innovative and Easy to Use Software Application that Measures, Drives and Rewards Sustainable Travel to Work Options

Posted on: June 20th, 2013 by Richard Cutler No Comments





We like innovations in the real estate and environment sectors.  This is why we have just signed a distribution agreement with Stravel – Sustainable travel – a London based business that has evolved out of the Please Cycle campaign and which works with organisations to help them understand, encourage and reward employee-active and sustainable travel.  And, critically for this blog, Stravel also offers an innovative way in which town planners can encourage developers to pursue modal shift obligations via Section 106 Agreements or achieve higher ratings for sustainability via BREEAM or the Code for Sustainable Homes.



The Stravel Hub is an online portal for staff to log-journeys, learn about active travel, plan safe routes to the office, check weather updates, organize events and compete in a company-leaderboard for prizes.  By logging mileage via the site or through the free apps for mobile phones, not only can staff see total distance and compete with colleagues for workplace Stravel supremacy, but they also accrue Stravel Points – akin to Nectar Points or Air Miles for sustainable travellers.  These points can then be traded for rewards.  The system also reports on the carbon saved through active travel over each subscriber’s baseline travel, and this can be collated by local authority area, business park or company and used in sustainability or corporate responsibility reports; for example, to make sustainability reporting easier in company accounts and investor presentations.



Essentially staff and team members are incentivized, through payment in Stravel points, to get fit and travel sustainably, whilst the organization has an auditable report showing the positive environmental impact of the change in behaviour.  Hopefully, health and motivation benefits will also accrue.


As a powerful example of how a local authority planner or highway engineer could consider using Stravel as an innovative way to guide and encourage sustainable travel measures via a Section 106 Agreement, take Quorum Business Park, in the North East (of England).  Companies as varied as IBM, Tesco Finance and HMRC were able to use the system as part of Quorum’s Active Travel Plan.  In November/December 2011, cyclists at Quorum used the PleaseCycle Cycle Hub® (now the multi-modal Stravel Hub), clocking up 5,900 miles (ten lengths of the UK), over 1,235 journeys and saving 1.7 tonnes of CO2 as a result (14 London-Paris flights).  Over 60% of cyclists claimed that the system encouraged them to cycle far more frequently than previously, citing the leaderboards and rewards as the reasons.  As a result, Quorum won the 2011 “Commuter Friendly Workplace of the Year” award.


If you’d like more information on how to purchase the Stravel application, or other ways in which Bloombridge can bring innovation to your business, please contact Richard Cutler or Bruce Usher via or our partner, Ronan Carter, at  We would be delighted to meet you and present the Stravel portal.




Question: Why a blog?

Posted on: October 18th, 2012 by Richard Cutler No Comments


We are committing to a monthly blog because we wanted to add some flexibility to our website and make it, to use the jargon, ‘dynamic’.  We also wanted to give the site some feeling – inspiration, passion, trust, pride, charity… and possibly something surprising and unconventional – in order to convey what Bloombridge and our partners are all about. Ultimately people are motivated by emotions; and clearly we want people to be moved to work with us and be our partners.  That will go a long way towards making our business a success.


Is that All?

We are committed to making our business a success. It has been a very tough three years. I don’t know how Bruce has managed to cope with a partner who spent 7 weeks in hospital last year and 6 months in a wheelchair. You’re meant to be close to your business partner, but being pushed around by him is taking that concept to the extreme. Thanks, mate – enjoy the golf (again)!


In fact, as you would expect, the joys of post-viral acute transverse myelitis, have changed my life. You don’t actually feel any different being a paraplegic, but you do feel a lot more. You feel more because you can’t do so much any more; and that feeling has stayed with me, even though I am now back on my feet again.  I know, truly, what it is like to lose a very great deal, to see where I want to be, and be desperate for some insight, leadership and inspiration. I remain on that quest for inspiration. People say they admire my positivity and resilience, but this is fueled by inspiration; provided largely by people, but also by places, and sometimes by something random or innate. It’s kind of what Bloombridge is all about. We want to work with inspirational people. We want to create inspirational places. There is a cohesive theme here.


That is why we are setting up the Bloombridge Foundation – raising money through sponsorship to inspire success. Our focus will be on young people, where the change in trajectory, caused by the help our charity is able to offer, can lead to such a dramatic change in experience or circumstances for a life just started. So, among other topical subjects, expect to see updates on the Bloombridge Foundation featured in this blog.  We hope you will feel inspired.


Richard Cutler